Design
Strategy
Experiencie
CharlyUX
The Story
Onesta was created to bring transparency and traceability into the agroindustry ecosystem. The challenge was translating a complex operational product into a clear, approachable and visually engaging digital experience.
To achieve this, we developed a visual language based on illustration systems, animations and storytelling assets that helped communicate how the platform worked from end to end, while also strengthening the product’s identity and communication strategy.
My Main Objective
My role combined UX strategy, product understanding and visual direction to help define how Onesta communicated its ecosystem, features and value proposition through a more human and accessible experience.
From the strategic side, I worked on identifying product opportunities, defining communication approaches and aligning the experience with different types of agricultural users and stakeholders.
From the UI and visual side, I collaborated on illustration systems, animations, landing experiences and institutional assets to create a consistent and scalable digital experience across the platform.
Impact and Results
Helped transform a complex agroindustry product into a more approachable and understandable digital experience through UX strategy, storytelling and visual communication.
Contributed to scalable illustration and animation systems that improved how the platform communicated transparency, traceability and product functionality across different audiences.
The website became a key communication and acquisition channel, helping strengthen Onesta’s product perception and present the platform to new clients and business opportunities.